Over the holidays, I received this newsletter from DSType and it read, “Merry Christmas. Download your xmas gift here.” (It's gotta be good when a type foundry offers a free gift!)
Turns out, they were giving away two styles of Firme (Bold and Book) to their email newsletter subscribers. Yesterday they released it to the public.
It's a geometric sans (one of my favorite categories) and it is available in 7 styles from thin to black. Download the PDF specimen of Firme and take a closer look.
I just love the ampersand!