I went to art school (UARTs – yay!) in Philadelphia and spent a lot of time in and around the Philadelphia Museum of Art. Ascending and descending the stairs made iconic by Rocky was a frequent activity (not in the Rocky way) as well as walking around Fairmont Park. Fond memories.

Pentagram released a preview of The Philadelphia Museum of Art's new identity back in June and this collection of A's is so fun I had to share it even if some of you have already seen it!

via Pentgram

via Pentgram

I wish there was a poster available.

And, in case you missed the news, you can read more about the logo redesign by Pentagram at YouTheDesigner »